A multi-billion-euro property phenomenon is booming on the Costa del Sol. This coveted stretch of coastline has long been associated with glamour, celebrities and style, so it was only a matter of time before big international designers would start to make their mark on the premium property market.
Today, the Costa del Sol has emerged as southern Europe’s epicentre for branded residences, a trend driven by luxury brands entering and redefining luxury living along the Malaga coastline. While not a new concept, the sector is expanding rapidly, there are multiple branded projects currently in various stages of completion, some in development and others still in the planning stage with a view to completing in 2029.
The luxury brands shaping this market include interior design, fashion and the automotive industries, spanning Fendi Casa and Minotti provide interior design; Dolce & Gabbana, Karl Lagerfeld, Versace and Elie Saab represent fashion; while luxury car brands, Lamborghini and Bentley, have also entered the market.
Despite their exclusivity, branded residences follow the same rules as any other type of property and do not only attract high-spending clients. On the Costa del Sol, buyers with more modest purchasing power are equally drawn by the brands, lifestyles and services these properties offer.
One leading Marbella based developer is responsible for several iconic projects, including Epic Marbella by Fendi Casa, Karl Lagerfeld Villas Marbella and Design Hills Marbella in collaboration with Dolce & Gabbana, all currently under construction. They have also forged a partnership with Spanish tennis ace Rafa Nadal and Abel Matutes to deliver luxury residential developments in both Marbella and Estepona.
Here is our quick guide to the top branded property for sale on the Costa del Sol.
Design Hills - Dolce & Gabbana (Marbella)
Crafted by Dolce & Gabbana, in partnership with Sierra Blanca Estates, Design Hills is an opulent sanctuary that celebrates nature, exceptional style and artistry. These 92 luxury residences are more than just homes; they are creating a legacy combining architecture with Dolce & Gabbana’s passion and distinctively elegant design. The properties are designed around a plateau allowing integration with the landscape’s captivating scenery, giving residents an unparalleled views of the magnificent Marbella sunsets. The team have endeavoured to create a blue and set new global standards for luxury living, where every desire is delivered.
Karl Lagerfeld Villas (Marbella)
A prestigious project comprising only five exclusive villas nestled amongst the lush nature on Marbella’s Golden Mile, one of the most sought-after areas for luxury villas in Marbella. Originating from the designer’s passion for architecture, interior design, and pursuit of innovation, this design-led development blends effortlessly with the local landscape through refined architecture and a commitment to sustainability. Using natural materials, each residence flows seamlessly into its surroundings, seamlessly blurring the line between indoor elegance and outdoor beauty. Perfectly positioned between the mountains and the sea, giving residents a sophisticated, stylish and serene retreat.
EPIC Marbella – Fendi Casa (Marbella Golden Mile)
Also situated along Marbella’s prestigious Golden Mile, EPIC Marbella comprises three exclusive phases. EPIC Marbella redefines coastal luxury living, creating an exclusive enclave where residents enjoy their own private sanctuary while remaining immersed in Marbella’s enduring appeal. At the heart of the Golden Mile, EPIC invites you to experience a cosmopolitan haven, tailored for those seeking an unparalleled lifestyle on the Costa del Sol, complemented by white-glove services that embody the essence of exclusivity. The communal spaces convey a fusion of natural design and high fashion, brought to life through the refined and unmistakable Fendi style. Epic Marbella is considered to be at the vanguard of the region’s most exclusive and exceptional developments, redefining the standard of elevated living.
Ellie Saab Villas (Sierra Blanca, Marbella)
These exceptional villas are situated in the prestigious enclave of Sierra Blanca, showcasing a sleek contemporary design, the residence features an expansive open-plan living space, a fully equipped kitchen, four spacious bedrooms, a sauna and a garage accommodating up to five cars. Surrounded by lush subtropical gardens, the villa offers breath-taking sea and mountain views, complemented by an infinity pool, meticulously landscaped grounds, and elegant al fresco dining spaces. Designed with eco-friendly principles, the property is in immaculate condition and enhanced with luxurious touches such as a bio-fireplace, private lift and advanced smart home system. Perfectly positioned close to Marbella’s vibrant city centre and the glamour of Puerto Banús with its world-famous marina.
Tierra Viva Lamborghini Villas (Benahavís)
Tierra Viva, an ultra-luxury, gated community nestled between the hills of Benahavís and the Mediterranean Sea. Carefully constructed at different levels on the hill, the exclusive villas seem to rise gently from the ground and enjoy endless panoramas across the coastline and sea. This is an exclusive development with a limited number of villas available, designed to give residents access to a private luxury world of design, elegance and comfort. Car lifts, 24-hour security, saunas, steam rooms, private swimming pools and a clubhouse are just some of the notable features. This is not just a place to live, it is a place to belong. Just 15 min away from Marbella and in close proximity to 12 golf clubs, numerous Andalusian villages and Puerto Banús.
Marea by Missoni - Finca Cortesin (Casares)
An exclusive collection of 65 luxurious two, three and four-bedroom homes within a gated community offering 24/7 security services. Designed to capture the essence of the Costa del Sol’s endless sunshine, with open-plan living that flows seamlessly, creating outdoor extensions of the interior. Nestled within the prestigious Finca Cortesín Resort, featuring meticulously crafted interiors by Italian designer Missoni, delivering instantly recognisable style and flair. Residents enjoy resort-style amenities, including lush landscaped gardens, an infinity pool, a state-of-the-art gym, tennis courts, and a suspended observation deck offering panoramic sea views. recreation. Ideally positioned, with easy access to Marbella, Puerto Banús, and Sotogrande, all within a 20-minute drive, while the beach is just five minutes away and Gibraltar Airport a convenient 45-minute journey.
In conclusion, it is becoming more apparent that buyers looking for property for sale in Marbella and its environs want to buy into a living experience that reflects their personal style and value. This growing sector acts as an economic driver, further enhances the area’s reputation as both a tourist hotspot and a desirable residential destination, offering superb investment opportunities. The distinction of branded residences will play a key role in balancing the flow of visitors throughout the year, increasing the average stay length and raising the Costa del Sol’s image, status and quality as a destination.
If you are ready to make your move, contact Marbella Beachfront today and let us help you find your perfect home. Check out our website www.marbellabeachfront.com or get in touch Call, WhatsApp or email.
